Article by Silvio Mazzulla
Entertainment has become an industry that has grown over the past 20 years. The major growth of the industry has made actors and musicians collaborate into each other’s worlds, which has created a world of talents that can “feed” off each other. Sports has now come into the factor for musicians collaborating but not in the way of them becoming professional athletes. In fact, I am talking about Mr. Jay-Zm, who has built his way up from the bottom. He started off as a low key rapper and now has built an “empire” for his life.
In 2011, Jay-Z signed an agreement to work with 2K Sports to help innovate the 2K basketball game. Jay-Z not only helped produce the video game but as well as produced the soundtrack for the video game.
I have been playing sport video games since I was able to use a controller, but I never purchased any kind of “2K” games because I found they weren’t appealing nor graphically good. The only other sport games I purchased were “EA” sports games because their graphics were well designed. I am a big fan of good music from any genre but Jay-Z is a musician I been following for quite some time now and it was quite exciting to see that Jay-Z signed up with 2K sports.
Since Jay-Z signed up with 2K sports, the video games of 2K12 and 2K13 have become a “hot” game to purchase, thanks to Jay-Z’s investment in the franchise. I can honestly say that I switched over to 2K games but I only buy the 2K basketball because the graphics have improved as well as the soundtrack. I enjoy playing video games and listening to music that will get me “pumped “ to win whether in sports games or action games.
The collaboration of the entertainment has so far proven it’s a successful pairing but now adding video games in the formula has started and to me I believe it is only the beginning. Entertainment will become all tied in together and it will help the industry grow. Jay-Z has helped 2K compete against EA sports and it is an enjoyable game and the music soundtrack is “unreal”.
At the end of the day, we pay for good entertainment and the collaboration of these two mediums signifies the start of something amazing.